The Pull & Bear clothing chain, belonging to the large Inditex group, lights up part of its stores with Airfal’s TR3 luminaire. The new premises, which have changed their image, focus on open spaces and fature increased luminosity in all over the shop.
The brand of the group Inditex, has introduced in the last few months a new image in which the lighting plays a primordial role, with the model TR3 present in all its shops. The chain of stores has opted for an environment in lighter tones, simple decoration and with more powerful lighting. This set of measures offers a much clearer image with a style inspired by surf and the coast of California.
Airfal’s TR3 light fixture is used in the fitting room area of the new Pull & Bear stores, an area where lighting is key and has an impact on purchasing decisions. In the case of the TR3, it is installed on both sides of the fitting room’s mirrors, focusing the light source on clothing and on the buyer. This placement of the light fixtures displays a light without shadows, and makes the dressing room a pleasant space for the client. This feeling of comfort increases the desire to buy and, therefore, increase the results of the group.
TR3, is a tubular waterproof luminaire that offers high performance with IP67 and IK07 sealing. The model has an industrial and modern design that fits perfectly with the decoration of the stores. However its use is also possible in purely industrial areas such as a warehouse or a loading and unloading area.
Pull & Bear is the youngest brand of the giant Inditex and since its creation in 1991 has spread to more than 68 markets with around 900 stores. According to Pull & Bear, the design of shops has to communicate a message, a place with its own style where furniture plays a key role.
Big projects with the TR3 by Airfal
The Airfal TR3 luminaire is a highly demanded light fixture by architects and engineers, since its light characteristics, its high protection level against impacts and penetration of water and dust, as well as the wide working temperature in which it is able to operate makes it perfect for a multitude of facilities.
Some of the most outstanding projects that have used this luminaire are the Estadio del Nuevo Malecón in Torrelavega, designed by the architect Javier Terán, who chose this light fixture as a simple model, providing quality lighting and economic maintenance. It also highlights the San Mamés Stadium of Bilbao, and the Airfal TR3 is also used in cultural spaces, such as in the Library and Historical Archive of Sant Fruitós de Bages property of the architect Xavier Tragant, in the Puente Príncipe de Viana in Lleida, or on the other side of the Atlantic, at the Plaza Tlalne Fashion Mall in Mexico City.
An important dairy company has used this model at all its facilities, and even Airfal is using it at their manufacturing facilities. The TR3 light fixture is also in use in car parks such as the Serrano Park in Madrid or the Hotel Puerta de América.